Dizayini ya Waima Year of The Horse Kupakidwa kwa Mowa ndi Meituan Brand Design ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2026

Waima Year of The Horse Kupakidwa kwa Mowa

ndi Meituan Brand Design

Kasitomala: Meituan Waima

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

5,897

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #182051

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Waima Year of The Horse Kupakidwa kwa Mowa

Waima Year of The Horse ndi kupakidwa kwa mowa wa mtundu wochepa wopangidwa mwapadera pa Chaka Chatsopano cha China cha Kavalo. Botolo lagalasi limachoka pa mawonekedwe achizolowezi ozungulira a mowa ndipo limatenga mawonekedwe okongola, okhala ndi gawo lapakati lozungulira lomwe limachepa kupita ku khosi ndi ku maziko. Akavalo owuluka okhala ndi mapiko otambasuka akuwonetsedwa akukwera m'mwamba, olumikizidwa ndi maliboni ofiira oyenda omwe akufotokoza zokhumba zabwino za chaka chikubwerachi. Mapeto a inameli owotchedwa a madigiri 360 amakuta pamwamba pokhotakhota ndipo amapatsa zithunzizo mawonekedwe a magawo atatu okhala ndi masanjidwe ndi kunyezimira kolemera.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Waima Year of The Horse Kupakidwa kwa Mowa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Waima Year of The Horse Kupakidwa kwa Mowa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Waima Year of The Horse Kupakidwa kwa Mowa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Miyezo ndi Kuphimba: height 298.5mm
diameter 86.9mm
Zizindikiro: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Teknoloji Yopangira: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Vuto la Dizayini: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Kafukufuku: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Chilimbikitso: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Nthawi ya Polojekiti: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Mdondomeko ya Ntchito: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Mamembala a Gulu: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong