Moutai Group's - Taiyuan ZHI Yuanyi Kufunika Kwakukulu: Kabokosi Katsekera Botolo la Mowa by Li Zuo is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Kufunika Kwakukulu: Kabokosi Katsekera Botolo la Mowa
by Li Zuo
Client: Wendao WD Creativity
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Kufunika Kwakukulu: Kabokosi Katsekera Botolo la Mowa
Taiyuan ZHI Yuanyi ndi kapangidwe ka botolo la mowa lopangidwira gulu la Moutai Group. Kapangidweka kanasiya njira yodziwika ya Moutai ndipo kanasunga kokha maonekedwe a botolo odziwika bwino, omwe akulitsidwa ndi kutalikitsidwa. Madzi ndiwo mutu waukulu, chifukwa mowa umafotokozedwa ngati madzi omwe amanyamula chikondi. Pamwamba pake pamaonetsa mtundu wa madzi a nyanja ndi thanthwe wotengedwa kuchokera ku zovala zakale za akuluakulu aboma, pamodzi ndi zizindikiro zamwambo zabwino. Mafunde, miyala yoyimirira ndi mitambo zikuimira chisangalalo ndi moyo wautali. Zokongoletsazo zimaphikidwa pa botolo lagalasi.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Moutai Group's - Taiyuan ZHI Yuanyi Kufunika Kwakukulu: Kabokosi Katsekera Botolo la Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Moutai Group's - Taiyuan ZHI Yuanyi Kufunika Kwakukulu: Kabokosi Katsekera Botolo la Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Moutai Group's - Taiyuan ZHI Yuanyi Kufunika Kwakukulu: Kabokosi Katsekera Botolo la Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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