The Soul of Maotai Flavour Wu Kupaki kwa Botolo la Mowa by Li Zuo is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2020
The Soul of Maotai Flavour Wu Kupaki kwa Botolo la Mowa
by Li Zuo
Client: Wendao WD Creativity
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #86639The Design
About The Soul of Maotai Flavour Wu Kupaki kwa Botolo la Mowa
Wu ndi kapangidwe ka kupaki kwa mowa wapamwamba wa kununkhira kwa Maotai. Botolo lapangidwa ngati dontho la madzimadzi, kusonyeza lingaliro loti mowa umene uli mkati ndi mtundu wabwino kwambiri. Malo a galasi ndi opukutidwa ndipo chizindikiro chapangidwa ndi golidi. Bokosi lakunja lapangidwa ndi matabwa achilengedwe osemedwa ndi mtundu wa nyerere za madzi, umene umagwirizana ndi mawonekedwe a botolo ndipo ungathe kukonzedwanso. Chosunga galasi chosemedwa ndi matabwa chinagwiritsidwa ntchito popanga. Zonse pamodzi zili ndi mulifupi wa 260 mm, kuya kwa 140 mm ndi kutalika kwa 300 mm. Kapangidweka kamathandiza ogula kuti amvetsetse mtundu wa mowawu.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
The Soul of Maotai Flavour Wu Kupaki kwa Botolo la Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. The Soul of Maotai Flavour Wu Kupaki kwa Botolo la Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. The Soul of Maotai Flavour Wu Kupaki kwa Botolo la Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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