Dizayini ya Yan Natural Juice Kuyika Kwa Botolo ndi Backbone Branding ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Platinamu ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
PlatinamuMapaketi· 2020
Yan Natural Juice Kuyika Kwa Botolo
Kasitomala: Backbone Branding
Wopambana pa Mphoto ya Platinamu ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #86906Kapangidwe
Za Yan Natural Juice Kuyika Kwa Botolo
Mapangidwe a botolo adauziridwa ndi chilengedwe komanso mfundo za biomimicry makamaka mawonekedwe a apulo wolumidwa. Izi zimatanthawuza kuti ziwonetsere khalidwe la organic la mankhwala mkati. Kapangidwe kameneka kamapangitsa kuti pakhale mawonekedwe ogwirizana omwe akaikidwa moyandikana ndi mashelefu kapena panthawi ya mayendedwe amalola kupulumutsa malo. Dzina la mtunduwu limalembedwa pa cholembera ndi stylized calligraphy. Calligraphy iyi imatulutsa mtundu ndi mawonekedwe a udzu wopyapyala ngati kugwedeza kwa Chirengedwe.
Chidziwitso
Za Mphoto ya Platinamu ya A' Design Award
Yan Natural Juice Kuyika Kwa Botolo ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Yan Natural Juice Kuyika Kwa Botolo amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Yan Natural Juice Kuyika Kwa Botolo ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- Miyezo ndi Kuphimba
- Width 70mm x Depth 85mm x Height 265 mm
- Zizindikiro
- natural juice, packaging design, biomimicry, organic,
- Teknoloji Yopangira
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- Vuto la Dizayini
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - Kafukufuku
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- Chilimbikitso
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- Nthawi ya Polojekiti
- January to May 2017 in Yerevan Armenia
- Mdondomeko ya Ntchito
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- Mamembala a Gulu
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - Mwini Zithunzi
- All photo credits to Backbone Branding
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
