Diaoyutai Kapangidwe ka Chotengera cha Zakumwa Zoledzeretsa by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2020
Diaoyutai Kapangidwe ka Chotengera cha Zakumwa Zoledzeretsa
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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About Diaoyutai Kapangidwe ka Chotengera cha Zakumwa Zoledzeretsa
Diaoyutai ndi kapangidwe ka chotengera chomwe chinapangidwira zakumwa zoledzeretsa zapamwamba zaku China. Chithunzi cha chinjoka, chomwe chinkaimira chithunzi chapamwamba kwambiri cha ufumu ku China wakale, chikugwiritsidwa ntchito ngati chinthu chachikulu chokongoletsera. Chivindikiro cha botolo chili ndi zambiri zokongola, ndipo mawonekedwe ake a kanjira anayi amakumbutsa za chidindo cha jade chomwe chinkaimira mphamvu za ufumu. Botolo lokha limakhalabe losavuta kwambiri. Kusiyana pakati pa zokongoletsa zambiri ndi malo osalala kumapanga chithunzi cholemekezeka ndi khalidwe lodziwika bwino la China. Bokosi lakunja lapangidwa ndi pepala lomwe lingagwiritsidwenso ntchito, ndipo botolo lapangidwa ndi zoumba za mbiya zachikhalidwe za China.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Diaoyutai Kapangidwe ka Chotengera cha Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Diaoyutai Kapangidwe ka Chotengera cha Zakumwa Zoledzeretsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Diaoyutai Kapangidwe ka Chotengera cha Zakumwa Zoledzeretsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Dimensions & Packaging
- Width 145mm x Depth 115mm x Height 285mm
- Tags
- liquor, package, wine, Spirits, beverage, Graphics
- Production Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Design Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Project Duration
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Team Members
- Designer：JIABO LU
Creative Director：KUN LUO - Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
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