Yagumitan Primary Function: Kulongedza kwa Uchi by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2020
Yagumitan Primary Function: Kulongedza kwa Uchi
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #87663The Design
About Yagumitan Primary Function: Kulongedza kwa Uchi
Yagumitan ndi mapangidwe olongedza uchi wamtchire wamtengo wapatali. Dzina la chinthuchi likutanthauza wofunafuna uchi m'chigwa. Botolo la magalasi lapangidwa ndi zoboola zooneka ngga daimondi zomwe zikuwonetsa kusowa ndi ubwino wa uchi. Magalasi amitundu amagwiritsidwa ntchito kuwonetsa mtundu ndi kansalu ka uchi wamkati. Bokosi lakunja lapangidwa ngati chigwa chotupa, ndipo mpata pakati pa zigwa umatenga mawonekedwe a kampasi kusonyeza kufunafuna. Mizere ya mawonekedwe ndi kudula kwa mapiri zikuyimira matanthwe komwe uchi wamtchire umatoledwa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Yagumitan Primary Function: Kulongedza kwa Uchi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Yagumitan Primary Function: Kulongedza kwa Uchi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Yagumitan Primary Function: Kulongedza kwa Uchi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
- Dimensions & Packaging
- Width 360mm x Depth 140mm x Height 80mm
- Tags
- honey, package, food, beverage, Graphics, illustration
- Production Technology
- Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
- Design Challenge
- There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
- Research
- Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
- Inspiration
- Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
- Project Duration
- The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
- Team Members
- Designer：Jiabo Lu
Creative Director：Kun Luo - Image Credits
- Designer Jiabo Lu, Yagumitan, 2017
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