Mtn Dew AMP Game Fuel Launch Upyana Empaqui by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Upyana Empaqui by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Mtn Dew AMP Game Fuel Launch Upyana Empaqui

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Qullqi Premiu Winner in Pilluchina Category

33,699

Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Upyana Empaqui

Mtn Dew AMP Game Fuel Launch nisqaqa huk upyana empaqui hinaspa marka reqsichiy kamachiymi, kayqa pukllaqkunapaq (gamers) rurasqa allin atipaq upyanapaqmi, upyanallapaq wakichisqa. Kay rikuy reqsichiyqa pukllay hinaspa e-sports pachaman hina rurasqam, ichaqa sapa kuti tuparisqa clichés nisqakunata harkaspa. Huk sinchi grafico teqsi p'anpaqa qatiq ruraykunata, huñunakuykunata hinaspa rantiqkunapaq kawsay yachaykunata sayarichinmi. Huk hunt'asqa launch antaykunam wiñachisqa karqan, chaykunaqa markata, ruraytawan hinaspa rantiqpa kawsay yachayninta chaqrunmi. Kay kamachiyqa upyanata cheqaq kaywan e-sports pukllaqkunaman hinaspa gamers nisqakunaman rikuchiytam munan.

The Recognition

About the A' Design Award Qullqi Premiu

Mtn Dew AMP Game Fuel Launch Upyana Empaqui A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mtn Dew AMP Game Fuel Launch Upyana Empaqui ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mtn Dew AMP Game Fuel Launch Upyana Empaqui achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release