Quri Pilluchina · 2020
Off the Eaten Path Mikhuna Q'ipichana Ruray
by PepsiCo Design and Innovation
- A' Design Award Quri Premiu 2020 in Pilluchina
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Mikhuna Q'ipichana Ruray
Off the Eaten Path nisqaqa huk q'ipichana ruraymi, hatun chaniyuq yura mikhunakunapaq. Kay mikhunakunaqa chiqap mikhuykunata huñun, chickpeas nisqa, yana purutukuna, alverjakuna ima, mana suyasqa huñunakuypi. Kay q'ipichanaqa marcaman huk hukllachasqa rikch'ayta qun tukuy ruraykunapi. Kay ruray munan marcata yanapayta, aswan allin mikhuna kaqkuna huñupi t'aqakunanpaq, may achka kaqkuna kaptinpas. Huk pisi rantiqkuna huñu kay ruray puririchiypi yanaparqanku, sapa thatkiypi yuyayninkuta qurqanku. Rantiqkunap yuyayninqa ruray akllaykunata pusarqan hinaspa huk kaqlla marca yachayta yanaparqan.
About the A' Design Award Quri Premiu
Off the Eaten Path Mikhuna Q'ipichana Ruray A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Off the Eaten Path Mikhuna Q'ipichana Ruray ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Off the Eaten Path Mikhuna Q'ipichana Ruray munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
