Tiger Pan nisqap Luhua Xiaomo Ajonjolí Aceite Maytʼu diseñon

Tiger Pan nisqap Luhua Xiaomo Ajonjolí Aceite Maytʼu diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Luhua Xiaomo Ajonjolí Aceite Maytʼu

Tiger Pan rurasqa

Mañakuq: Shandong Luhua Group

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#100810 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Luhua Xiaomo Ajonjolí Aceite Maytʼu nisqamanta

Luhua Xiaomo nisqaqa maytʼukunam, kutasqa ajonjolí aceitepaq rurasqa, makiwan ruwasqa aceite, huchʼuy tupupi ruwasqa. Wisllanan sichʼu vidrio botella, 50 mm ancho, 210 mm sayay. Chʼapaq etiquetaqa 350 grados muyurikun botellata, hukʼeqa ñawpa periódico hina churasqa, imaynatachus mikhunata periódicowan qʼipiykuq tiempo yuyarichin. Qillqakunaqa sayaq churasqa kachkan, ñawpa China qhatu unanchakuna hina. Kichasqa kʼullu chʼusaqqa relievewan qhawarikuq mark tukun, ukhupi kaq tupu rikuchispa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Luhua Xiaomo Ajonjolí Aceite Maytʼu A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Luhua Xiaomo Ajonjolí Aceite Maytʼu sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Luhua Xiaomo Ajonjolí Aceite Maytʼu mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Tupukuna & P'istuy: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Etiquetakuna: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Ruway Tecnología: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Diseño Sasachakuy: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
T'aqwiy: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Kallpachay: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Llamk'ay Pacha: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Purichiy Puriy: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Huñu Runakuna: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie