Fierru Pilluchina · 2020
Hopapops Qhali Mikhuna
- A' Design Award Fierru Premiu 2020 in Pilluchina
- CLIENT: Depot Creative
- Estimated Number of Design Views: 16,435
- Verification code 7F324C0AA5 · Verify this award
Colors
About Hopapops Qhali Mikhuna
Ruway llamk'aykuna: Sutichay, marka kamariy hinaspa qhipina rikchay yaku liryu muhukunap thuqhusqanmanta, Estados Unidos ranqhaqkunapaq. Sasachakuy karqan imaynatataq qhatuta hap'ipaykukunapaq, manaraq yaku liryu muhukunamanta uyariqkunata. Allichayqa karqan qhatu rikuchiypi, sanu willakuy kamachiypi, hatun mikhuna rikuykunapi. Siq'iykuna, qhipinap ñawpaqninpi qhipanninpipas tarikuq, ruwasqata malliy layaynintawan rikuchinku. Hopapops markap mana tupaq qillqay ruwayninqa huk kusikuyniyuq phuwaytataq qhipinakunaman yapan, markap kusikuyniyuq rimay aychanwan tupachispa.
About the A' Design Award Fierru Premiu
Hopapops Qhali Mikhuna A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Hopapops Qhali Mikhuna sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Hopapops Qhali Mikhuna yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Dimensions & Packaging
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Tags
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Production Technology
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Design Challenge
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Research
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Inspiration
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Project Duration
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Operation Flow
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Image Credits
- Illustrator: Anna Makarova
