Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.
BurunsiPilluchina· 2020
Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una
Client: Etereo Pte Ltd
A' Design Award Burunsi Premiu Winner in Pilluchina Category
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The Design
About Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una
Qillqa: Adore nisqaqa warmikunapaq t'aqsana pampachanapaq waqaychana wanp'unam kan. Kay wanp'unaqa makillawan qillqasqa hina rikch'ayta apan, wayna kawsay hinaspa kusisqa kawsayta rikuchinanpaq. Pisilla imakuna churasqa kan, ch'usaq unancha qhipapi, chayhinapi warmi qhali kawsayman reparakunanpaq. Sapa wanp'unaqa aluminio q'ipichasqa allin wisq'asqa kan, kutin kicharina hinaspa wisq'ana kaqwan, hinaspa runakunaqa munasqanta hurquspa wanp'unata watiqmanta wisq'ayta atinku, chayhinapi pampachanakunata unquy hampikunamanta, bakteriakunamantawan waqaychananpaq. Kimsa hatunchaynin ruwasqa kan: pisilla p'achaqpaq, p'unchawpaq, tutapaqwan.
The Recognition
About the A' Design Award Burunsi Premiu
Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Team Members
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
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