Etereo Pte Ltd nisqap Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una diseñon

Etereo Pte Ltd nisqap Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una

Etereo Pte Ltd rurasqa

Mañakuq: Etereo Pte Ltd

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

13,995

Taripasqa Premio Atipaq

#101113 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una nisqamanta

Qillqa: Adore nisqaqa warmikunapaq t'aqsana pampachanapaq waqaychana wanp'unam kan. Kay wanp'unaqa makillawan qillqasqa hina rikch'ayta apan, wayna kawsay hinaspa kusisqa kawsayta rikuchinanpaq. Pisilla imakuna churasqa kan, ch'usaq unancha qhipapi, chayhinapi warmi qhali kawsayman reparakunanpaq. Sapa wanp'unaqa aluminio q'ipichasqa allin wisq'asqa kan, kutin kicharina hinaspa wisq'ana kaqwan, hinaspa runakunaqa munasqanta hurquspa wanp'unata watiqmanta wisq'ayta atinku, chayhinapi pampachanakunata unquy hampikunamanta, bakteriakunamantawan waqaychananpaq. Kimsa hatunchaynin ruwasqa kan: pisilla p'achaqpaq, p'unchawpaq, tutapaqwan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Adore Repackaging Ruwana: Warmi T'aqsana Waqaychana Wanp'una mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Tupukuna & P'istuy: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Etiquetakuna: Sanitary Pads, Repackaging, Rebranding, Females
Ruway Tecnología: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Diseño Sasachakuy: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
T'aqwiy: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Kallpachay: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Llamk'ay Pacha: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Purichiy Puriy: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Huñu Runakuna: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng