Tiger Pan nisqap Wen Niang Q'illu Arroz Vino Botella diseñon

Tiger Pan nisqap Wen Niang Q'illu Arroz Vino Botella diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2020

Wen Niang Q'illu Arroz Vino Botella

Tiger Pan rurasqa

Mañakuq: Shenzhen Wanshengtang Industry Co., Ltd

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

40,991

Taripasqa Premio Atipaq

#101157 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Wen Niang Q'illu Arroz Vino Botella nisqamanta

Wen Niang nisqaqa China q'illu arroz vinopaq ruwasqa packaging churana kaqmi. Kay botellaqa qhispi rumimanta (vidriomanta) ruwasqa, aswan achka q'illu arroz vinokunataq cerámica churanakunapi churasqa kanku. Qhispi uyaqa llusk'a k'anchayta hinallataq llamkhanapaq sumaq kayta yapaykun. Huk wanp'u mast'arisqa raprayuq wallata hina hatun pisqu (crane) botellap rikranpi lluqsimuq hina ruwasqa kachkan, chaymi 320 gradusmanta astawan uyata p'ampan. Chay pisquqa inti lluqsimuy suyukunap kawsayninpi (oriental culturapi) ancha allin qhawasqa kachkan, chaypin chiqan kayta, sumaq kayta, qhali kayta, unay kawsaytawan riqsichin. Botellaqa 90 milimetro muyuriyniyuq, 260 milimetro sayayniyuqtaq. Kunan pacha rikch'ayninqa wayna rantiqkunata munachiyta munan.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Wen Niang Q'illu Arroz Vino Botella A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Wen Niang Q'illu Arroz Vino Botella ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Wen Niang Q'illu Arroz Vino Botella munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Tupukuna & P'istuy: Diameter: 90mm
Height:260mm
Etiquetakuna: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Ruway Tecnología: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Diseño Sasachakuy: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
T'aqwiy: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Kallpachay: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Llamk'ay Pacha: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Purichiy Puriy: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Huñu Runakuna: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Siq'i Hayñikuna: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You