Qullqi Pilluchina · 2020
Jianlibao Wepop Upyana Qullqana
by Tiger Pan
- A' Design Award Qullqi Premiu 2020 in Pilluchina
- CLIENT: Jianlibao
- Estimated Number of Design Views: 34,636
- Verification code 1CA1AC9133 · Verify this award
Colors
About Jianlibao Wepop Upyana Qullqana
Wepop nisqaqa huk mikuy qullqanam, mana misk'iyuq ruruyuq sparkling yakupaqmi kamachasqa. PET botellaqa hukllawan kamasqam, hanaqmanta ñuñuyaspa aswan k'ikillu tukun. Silk-screen matte nisqa qaraqa ukhupi allin hap'inata, llampu llamiyta qunmi. Qillqasqaqa pixel niraq ruwaywanmi, sapa qillqapas t'aqasqa siqikunapaq rakisqam, wasi ruway rumikuna hina llamk'anku. Rurukunaqa pop art ruwaymanmi siqisqa, tawa malli'ikunata suyanapaq aswan ch'uya llimp'ikunawan tinkusqa. Kay qullqaqa waynakunaman hallch'a upyanata rikuchiytam munan.
About the A' Design Award Qullqi Premiu
Jianlibao Wepop Upyana Qullqana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Jianlibao Wepop Upyana Qullqana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Jianlibao Wepop Upyana Qullqana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- Dimensions & Packaging
- Diameter 67.5mm
Height 213mm - Tags
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- Production Technology
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- Research
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- Inspiration
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- Operation Flow
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
