Kuniichi Mikhunapaq Pʼakina by Katsunari Shishido

Kuniichi Mikhunapaq Pʼakina by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.

QuriPilluchina· 2020

Kuniichi Mikhunapaq Pʼakina

by Katsunari Shishido

Client: Cocodoru

A' Design Award Quri Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Kuniichi Mikhunapaq Pʼakina

Tsukudani sutiyuq Japón suyupi ñawpa muyuriq mikhuyqa manam allin riqsisqachu tukuy pachapi. Soya salsa nisqawan waykʼusqa mikhuymi, imaymana quchapi allpapipas tarikusqa mikhuykunawan huñunakusqa. Musuq pʼakinapiqa isqun chikuykunam kachkan, Japón ñawpa llimp'ikunata musuqyachinapaq hinaspa mikhuykunapa imayninkuta rikuchinapaq ruwasqa. Musuq marka unanchaqa ruwasqam kay ñawpa ruwayta qhipan pachak watakunapipas puririchispa suyakuywan.

The Recognition

About the A' Design Award Quri Premiu

Kuniichi Mikhunapaq Pʼakina A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Kuniichi Mikhunapaq Pʼakina ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Kuniichi Mikhunapaq Pʼakina munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.