Sidel Machinery Shanghai Co.,Ltd. nisqap Menton Menton Yaku Envolturan Diseñonpa diseñon

Sidel Machinery Shanghai Co.,Ltd. nisqap Menton Menton Yaku Envolturan Diseñonpa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Menton Menton Yaku Envolturan Diseñonpa

Sidel Machinery Shanghai Co.,Ltd. rurasqa

Mañakuq: Sidel Machinery (Shanghai) Co.,Ltd.

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#101535 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Menton Menton Yaku Envolturan Diseñonpa nisqamanta

Menton nisqaqa huk envolturan diseñom, importasqa limonwan ruwasqa asllatam misk'iyachisqa yakupaq. Kay diseñoqa achkha k'anchariq llimp'ikunata apan, Mediterráneo lawpi inti raymi p'unchaykunata yuyarichispa. Sapallanmanta illustrasqa limon patronqa huk samasqa yuyayta ruwan, kaymi rikch'akun kay upyanapa kawsayninwan hinallataq allin qhaliyninwan. Huk metallico azul llimp'iqa tukuy mishk'iyachisqakunata huk ruwan, hinallataq marcapaqqa huk sumaq rikch'aynintam qun. Kay chiqan botellaqa PET nisqawan ruwasqam, chaymi 500 mililitro tamañopiqa 17.85 gramollam llasan, chaymi materialta hinallataq energíata waqaychan produccionpi.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Menton Menton Yaku Envolturan Diseñonpa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Menton Menton Yaku Envolturan Diseñonpa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Menton Menton Yaku Envolturan Diseñonpa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Tupukuna & P'istuy: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Etiquetakuna: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Ruway Tecnología: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Diseño Sasachakuy: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
T'aqwiy: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Kallpachay: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Llamk'ay Pacha: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Purichiy Puriy: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patentekuna: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Huñu Runakuna: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Siq'i Hayñikuna: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini