Bloom GmbH Nuernberg nisqap Tucher AEcht Nuernberger Kellerbier Bavariamanta Sirwisa P'akichay Ruway diseñon

Bloom GmbH Nuernberg nisqap Tucher AEcht Nuernberger Kellerbier Bavariamanta Sirwisa P'akichay Ruway diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2020

Tucher AEcht Nuernberger Kellerbier Bavariamanta Sirwisa P'akichay Ruway

Bloom GmbH Nuernberg rurasqa

Mañakuq: Bloom GmbH Nürnberg

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

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Taripasqa Premio Atipaq

#102378 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Tucher AEcht Nuernberger Kellerbier Bavariamanta Sirwisa P'akichay Ruway nisqamanta

Chawpi pacha pachapi, llaqta sirwisa ruwaqkuna sirwisankuta puquchirqanku 600 watayuq qaqa t'uqusqa qaya wasikunapi Nuremberg castillo ukhanpi. Kay historiata yupaychaspa, "AEcht Nuernberger Kellerbier" p'akichayninqa cheqaq ñawpaq pachaman qhawariyta rikuchin. Sirwisa etiquetapiqa makiwan siq'isqa castillo qaqakunapi tiyakusqanta rikuchin, q'aspi barril qaya wasipi ima, ñawpaq pacha qillqakunawan muyurisqa. Sellu etiqueta empresapa "St. Mauritius" marcañinwan anta llimp'i corona corchowan, ruwana yachayta iñiytawan apamunku.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Tucher AEcht Nuernberger Kellerbier Bavariamanta Sirwisa P'akichay Ruway A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Tucher AEcht Nuernberger Kellerbier Bavariamanta Sirwisa P'akichay Ruway ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Tucher AEcht Nuernberger Kellerbier Bavariamanta Sirwisa P'akichay Ruway munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Tupukuna & P'istuy: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Etiquetakuna: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Diseño Sasachakuy: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Kallpachay: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patentekuna: Tucher Bräu GmbH und Co. KG
Huñu Runakuna: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Siq'i Hayñikuna: Bloom GmbH Nürnberg