Sierra Cantabria Vinup Etiquetan by Estudio Maba

Sierra Cantabria Vinup Etiquetan by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Sierra Cantabria Vinup Etiquetan

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Colors

The Design

About Sierra Cantabria Vinup Etiquetan

Sierra Cantabria nisqaqa huk etiqueta ruwaymi, huk unay tiempomanta Español vino wasip vino ayllunpaq ruwasqa. Chay vinokunaqa achkam kanku, chayrayku etiquetakunaqa huk rikuchiq rimayllatam kuska hapinku, ichaqa botellakunapaq pisi t'aqanakuykunatam waqaychanku. Chay ayllup 150 watamanta ñawpasqa heráldico unanchakunam sut'i rimay qillqasqa t'aqakunawan huñusqa. Chay sistemaqa 53 etiqueta huñunakuykunatam ruwan Bordeaux hinaspa Burgundy botellakunapaq. Sapa etiquetaqa algodón papelpi hatun relievewan, sellawan hinaspa barniz llusiykunawan qillqasqam. Munayninqa huk clásico hinaspa rikuchiy vino ayllutam ruwan, huk kuska marca rikch'aywan.

The Recognition

About the A' Design Award Qullqi Premiu

Sierra Cantabria Vinup Etiquetan A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Sierra Cantabria Vinup Etiquetan ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Sierra Cantabria Vinup Etiquetan achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba