Fierru Pilluchina · 2020
New Vision Ruwana Kaq: Sumaq Uqyay Waqaychana
- A' Design Award Fierru Premiu 2020 in Pilluchina
- CLIENT: Nanpai Farm
- Estimated Number of Design Views: 8,947
- Verification code A28E6B7A97 · Verify this award
Colors
About New Vision Ruwana Kaq: Sumaq Uqyay Waqaychana
Qillqa Qatiq: New Vision nisqaqa huk waqaychana kutichiykunam, mikuq granjapaq ruwasqa, sumaq uqyaykuna waqaychanapaq. Sapa putilluqa huk sapaq sisa rikchayniyuq apan, disiñu software nisqawan ruwasqa hinaspa laser nisqawan imprentasqa. Kay rikchaykunaqa uqyaypa sumaq mikhunanta sichus ñawpaqman ricuchin, huch'uy hinaspa yuyarina rikchaykunaman tikrachispa. Kay kutichiykunaqa mana kaqllachu supermercado waqaychanakunawan kanan tiyan, chaymi rantiqkuna utqhayllata sapa laya uqyayta rikunankupaq hinaspa reqsinankupaq. Sapa putilluqa 220 milimetrokuna sayaynin hinaspa 64 milimetrokuna kinkurayninwan tupasqa kachkan.
About the A' Design Award Fierru Premiu
New Vision Ruwana Kaq: Sumaq Uqyay Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. New Vision Ruwana Kaq: Sumaq Uqyay Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta New Vision Ruwana Kaq: Sumaq Uqyay Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
- Dimensions & Packaging
- Bottle height: 220mm
Bottle diameter 64 mm - Tags
- Juice, packaging design
- Production Technology
- 1. Use computer design software for graphic design.
2. Produced by laser printing process. - Design Challenge
- The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal. - Research
- Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience. - Inspiration
- The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology. - Project Duration
- The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- Direct display, no more operation instructions required.
- Image Credits
- Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd
