Plaza del Sol Mikhuna Q'iwsu Waqaychana by Estudio Maba

Plaza del Sol Mikhuna Q'iwsu Waqaychana by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2020

Plaza del Sol Mikhuna Q'iwsu Waqaychana

by Estudio Maba

Client: Plaza del Sol

A' Design Award Burunsi Premiu Winner in Pilluchina Category

15,217

Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Mikhuna Q'iwsu Waqaychana

Plaza del Sol nisqaqa, papa ch'aki t'anta (crisps) waqaychanapaq bolsakunapa diseñonmi kan. Graficakunaqa Españamanta turista llaqtakunapi tarikuq runakunaq yachaynin miyu, imaymana apunchikunata qhawarispa ruwasqa kan, kay imaymana rikchaykunataq kunan pachaman tukuchisqa, asikuyllawan rikuchisqa. Sapa "flow pack" nisqaqa, apunchikunamanta huk pisi willakuyta willan, rantiqta asichinanpaqmi ruwasqa kan. Rikchaykunaqa "still life" nisqa fotografiawan ruwasqa kan, huk kaqllapi churasqa kaqkunamanta; bolsakunataq flexográfica nisqa imprentawan ruwasqa kan. Sapa bolsaqa 195 chunka pichqayuq milímetrota 320 milímetrowan tupanmi kan.

The Recognition

About the A' Design Award Burunsi Premiu

Plaza del Sol Mikhuna Q'iwsu Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Plaza del Sol Mikhuna Q'iwsu Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Plaza del Sol Mikhuna Q'iwsu Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba