Mau Perfume Q'ipichana by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Mau Perfume Q'ipichana

by Moe Nakagawa

Client: Moe Nakagawa

A' Design Award Qullqi Premiu Winner in Pilluchina Category

27,701

Verified Award Winner

Verify Award Status for #104587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Perfume Q'ipichana

Mau nisqaqa huk perfume waxeasqapaq q'ipichana kamachiymi, Japón ñawpa yachaykunamanta hamut'asqa. Mau sutiqa tususpa phawaykachay ninanmi, hamut'aynintaq llampu kaymantawan pisi llasaymantawan. Perfumeqa washi nisqa papel ukhupi churasqam, chayqa Japonpa ñawpa papelnin. Washipi huch'uy yakuwan llimphichay ruwasqaqa q'apaypa llampu kayninta rikuchin. Perfume waxeasqaqa pisi yakuyuqmi, chayrayku q'ipichanaqa papellamanta ruwakuyta atin, mana plásticowan. Kay llampu q'apayqa alcoholwan ruwasqa perfume anchata sinchi kaqta tarikuq runakunapaqmi kachkan.

The Recognition

About the A' Design Award Qullqi Premiu

Mau Perfume Q'ipichana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mau Perfume Q'ipichana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mau Perfume Q'ipichana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)