Oulevi Packaging Design Cerveza Waqaychana by Zhangyong Hou

Oulevi Packaging Design Cerveza Waqaychana by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2021

Oulevi Packaging Design Cerveza Waqaychana

by Zhangyong Hou

Client: Oulevi

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #106057

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Colors

The Design

About Oulevi Packaging Design Cerveza Waqaychana

Oulevi nisqaqa huk cerveza (aqha ima) waqaychanapaq disiñom, chayrí matiyupi (draft) hurqusqa cerveza waqaychanapaq. Waqaychanaqa acero inoxidable nisqamanta ruwasqam, huk litro cervezata hunt'anampaq, kikin mast'arisqanpitaq 274 mm suni, 193 mm sayay kanan. Imprimisqa dibujoqa huk vaso cerveza rikch'aynintam qhawachin. Dibujokunaqa rikuchin imaymana kaqkunaq maymanta hamusqanta: cebada (barley) Australia nisqamanta, levadura norte Europamanta, hops nisqataq Norte Américamanta. Vaso rikch'ay señalqa yanapan rantikuqkunata karumantapas marcata reqsinankupaq. Kay disiñoq munasqanqa, productoq rimayninta sut'ita rikuchiyta, tienda estantepi kachkaptin.

The Recognition

About the A' Design Award Fierru Premiu

Oulevi Packaging Design Cerveza Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Oulevi Packaging Design Cerveza Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Oulevi Packaging Design Cerveza Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou