Mi Transformers Optimus Prime Packaging Rurana Bloqueyuq Pukllana Wayqasqa by Yang Zhang

Mi Transformers Optimus Prime Packaging Rurana Bloqueyuq Pukllana Wayqasqa by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2021

Mi Transformers Optimus Prime Packaging Rurana Bloqueyuq Pukllana Wayqasqa

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Rurana Bloqueyuq Pukllana Wayqasqa

Mi Transformers Optimus Prime Wayqasqan huk qillqa papermanta ruwasqa wayqa kan, bloqueyuq pukllanapaq allichasqa. Kaxapa ñawpaq laduninpi rikhurin allin churasqa kaq, chayrayku rantikuqkunapaq sut'i kan imayna kasqan hinaspa kuyuq partesninkuna. Pisi ruwasqa estilo hinaspa llimp'i akllay pukllanaq kaqninta rikuchin. Rikuchiy hinaspa wayqana ruwaykuna huk kikin ruwaypi tantasqa kan. Hanaq tapaqa kichakun rikuchinanpaq patakunapi churasqa bloque wayaqakunata. Uraq kaxataq iskay ladunman kichakun, hinaspa sapaq waqaychana kaxakunata ruwan. Partekunata sut'inchaspa churayta atikun imayna kasqanman hina, hinaspa kaxataqa huk kutimanta llamk'achiyta atikun sapa p'unchaw waqaychanapaq.

The Recognition

About the A' Design Award Fierru Premiu

Mi Transformers Optimus Prime Packaging Rurana Bloqueyuq Pukllana Wayqasqa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Mi Transformers Optimus Prime Packaging Rurana Bloqueyuq Pukllana Wayqasqa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Mi Transformers Optimus Prime Packaging Rurana Bloqueyuq Pukllana Wayqasqa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao