Birds and Coffee P'istuykuy Kamay by Kristina Pacesaite

Birds and Coffee P'istuykuy Kamay by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2021

Birds and Coffee P'istuykuy Kamay

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #106477

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Colors

The Design

About Birds and Coffee P'istuykuy Kamay

Tukuy imakuna allin p'istuyniyuq kanan tiyan. Kay p'istuyta ruwaspan, kamay yachaqmi yanapan allin kawphi k'uñiq empresata musuq runakunaman chayayta, paykunaqa chaninchanku allinta allin kalidadniyuq kawphita hinaspa yachankutaqmi maymantataq hamusqanta. P'istuypa musuq rikuyninwan, kamay yachaqqa makiwan ruwasqa kawphipa chaninta kallpanchayta munarqan, chayri yaqa tukuy kontinentimanta hamun. Sapa suyumanta pisqukunata rikuchiyta akllaranku paykunaq sumaq kayninkurayku hinaspa makiwan ruwasqahina sientekuyninkurayku. Kraft papelpas hinaspa rikuchiykunaq yana-ch'umpi llimphinkupas chayta ruwanku.

The Recognition

About the A' Design Award Qullqi Premiu

Birds and Coffee P'istuykuy Kamay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Birds and Coffee P'istuykuy Kamay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Birds and Coffee P'istuykuy Kamay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite