Huidao Yanukuna Wayqasqa (Condiment Packaging) by Gaowei Xin

Huidao Yanukuna Wayqasqa (Condiment Packaging) by Gaowei Xin is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2021

Huidao Yanukuna Wayqasqa (Condiment Packaging)

by Gaowei Xin

Client: Shandong Veikao Advertising Co., Ltd

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #107761

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Colors

The Design

About Huidao Yanukuna Wayqasqa (Condiment Packaging)

Huidao nisqaqa, propesyunal wayk'uqkunapaq kachi-uchu yakukunapa hinaspa wayk'usqa chupipa wayqasqan kaq diseñom. Sapa serie iskay chunka aswan mikhuna miski laykuna kan, chayrayku akllay sasachakun. Sapa wayqapim pisi rikch'aykuna hinaspa sut'i miski sutikuna imprimisqa kachkan, chaywan hina utqhayllata allin productota rikuyta atinku. Muyuq tapa kikin kikillanpi wayqata wichq'anapaq churasqa kachkan, ñawpaq huk kutillapaq kichanapaq kaqta rantispa, kaywanmi ukhupi kaqkuna wisq'akunku, waqaychakunku hinaspa wakmanta llamk'achikunku. Wayqaqa PLA polímero rakhu materialmanta ruwasqa kachkan, sayarisqa hina takyan, sapa wayqataq 140 chunka pukllakunata 220 milímetro tupuyniyuq kan.

The Recognition

About the A' Design Award Fierru Premiu

Huidao Yanukuna Wayqasqa (Condiment Packaging) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Huidao Yanukuna Wayqasqa (Condiment Packaging) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Huidao Yanukuna Wayqasqa (Condiment Packaging) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
Dimensions & Packaging: Width 140mm x Height 220mm
Tags: Huidao,seasoning soup,product packaging,seasoning sauce,veikao
Production Technology: The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
Design Challenge: The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
Research: Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
Inspiration: There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
Project Duration: The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
Operation Flow: When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
Team Members: Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu
Image Credits: VEIKA0, 2020.