Giovanni Murgia nisqap Cera Una Volta Vinopa Etiquetan diseñon

Giovanni Murgia nisqap Cera Una Volta Vinopa Etiquetan diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2021

Cera Una Volta Vinopa Etiquetan

Giovanni Murgia rurasqa

Mañakuq: Cantine Chessa

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

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#108149 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Cera Una Volta Vinopa Etiquetan nisqamanta

Cera Una Volta (Huk Kutilla Karqan) manan sapalla vinuchu, ñawpa pachaman kutiykuymi. Musquymanta paqarimurqan huk uchuy vinopa qorinta ruwayta munaspa, machulapa yachayninkuta hinaspa ñawpa vino ruway yachaykunata yupaychaspa. Vinopa kamay hamut'ayninqa, etiquetapi siq'ichaywan allinta rikuchisqa kawsay willakuypa mana sasachakuy mana sasachakuyninpi, kay vinopa paqariyninta chaymanta pipas ruwarqantapas willakun. Akllasqa ruwayqa aypallam kawsay willakuy hinan, huk layqa tukuyta qunanpaq huk vinuman Vermentinopa qhapaq ruwayninkumanta anchata t'aqakuqman.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Cera Una Volta Vinopa Etiquetan A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Cera Una Volta Vinopa Etiquetan ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Cera Una Volta Vinopa Etiquetan munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Tupukuna & P'istuy: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Etiquetakuna: wine, packaging, illustration, label design
Ruway Tecnología: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Diseño Sasachakuy: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
T'aqwiy: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Kallpachay: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Llamk'ay Pacha: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Purichiy Puriy: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Huñu Runakuna: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Siq'i Hayñikuna: 3D Render: Bruno Haver
Photography: Giovanni Murgia