Cilly Ujyanapaq Lata Wayqhuy (Beverage Can Packaging) by Guangzhou Cheung Ying Design Co., Ltd.

Cilly Ujyanapaq Lata Wayqhuy (Beverage Can Packaging) by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2021

Cilly Ujyanapaq Lata Wayqhuy (Beverage Can Packaging)

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Burunsi Premiu Winner in Pilluchina Category

13,194

Verified Award Winner

Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly Ujyanapaq Lata Wayqhuy (Beverage Can Packaging)

Cilly nisqaqa, wayna runakunapaq rosa roxburghii sutiyuq jugopaq wayqhuy diseñom kan. Kay jugoqa mikhuy pachapi simita ch'uyanchanapaq, ima sumaq kawsayta qusqanpaq ruwasqa kachkan. Wayqhunaqa aluminio latam, 245 ml jayñiyuq. Latapa muyuyninqa 65 mm suyuyniyuq, 65 mm k'anchayniyuq, 95 mm sayayniyuq. Dibujokunaqa graffiti estilowan pop art nisqawan tinkuchisqa kachkan. Marka sutiqa jugo t'uqyaykachaq abstracto ruwaywan chaupipi churasqa kachkan. Ch'illu ch'illu tupanakuq llimp'ikunaqa latata wayna, modapi kaq rikch'aywan qukun.

The Recognition

About the A' Design Award Burunsi Premiu

Cilly Ujyanapaq Lata Wayqhuy (Beverage Can Packaging) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Cilly Ujyanapaq Lata Wayqhuy (Beverage Can Packaging) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Cilly Ujyanapaq Lata Wayqhuy (Beverage Can Packaging) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu