Display Of Guilin Scenery Kirunchay Wayqu (Kirus Chulluchina Wayqu) by LongSheng Zhong

Display Of Guilin Scenery Kirunchay Wayqu (Kirus Chulluchina Wayqu) by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2021

Display Of Guilin Scenery Kirunchay Wayqu (Kirus Chulluchina Wayqu)

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #110995

View at A' Design Award Press Release Award Badge

Colors

The Design

About Display Of Guilin Scenery Kirunchay Wayqu (Kirus Chulluchina Wayqu)

Guilin Pachamama Rikchaynin qhawachiy nisqaqa, China nacionpi Guilin llaqtapi kaq marka runakunapaq ruwasqa kirunchay wayqumi kan. Iskay kawsayninchik pacha rikchaykuna, Li Mayu hinaspa Longsheng andenería chakrakuna, ñawpa China llimp'iy yachay ruwaypi qillqasqa (paintasqa) kachkan, kay kirunchay lluqsimusqan hinaspa pachamamamanta kasqanta rikuchinapaq. Hawa wayquqa 350 gramos yuraq cartonmanta ruwasqa kan, mattaq lliphlliyninwan hinaspa transparente ultravioleta millwawan qhilichasqa. Tuboqa plástico hinaspa aluminio pataraykunata tinkuchin. Mana llapan atisqanmanlla churakuspa, kay diseñoqa askha rantiqkuna riqsisqa pacha rikchaykunawan sut'i qhawariyta ruwan.

The Recognition

About the A' Design Award Fierru Premiu

Display Of Guilin Scenery Kirunchay Wayqu (Kirus Chulluchina Wayqu) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Display Of Guilin Scenery Kirunchay Wayqu (Kirus Chulluchina Wayqu) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Display Of Guilin Scenery Kirunchay Wayqu (Kirus Chulluchina Wayqu) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.