Super Leg Mikhuna Wayqasqa: Q'ala Chaki by Chen Wang

Super Leg Mikhuna Wayqasqa: Q'ala Chaki by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2021

Super Leg Mikhuna Wayqasqa: Q'ala Chaki

by Chen Wang

Client: Three Squirrels

A' Design Award Fierru Premiu Winner in Pilluchina Category

10,660

Verified Award Winner

Verify Award Status for #111442

View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Mikhuna Wayqasqa: Q'ala Chaki

Super Leg nisqaqa huk mikhuna wayqasqam, China llaqtapi mikhuna marka-paq ruwasqa. Kay wayqasqapiqa marka rikch'aynin - Xiaojian sutiyoq quwi - rikhurin, hatun wallpa chakipi siriykuspa, mikhuyta kusirikuspa, ñawpaqtaqmi p'achankunata huk churana q'iponpi hap'ichisqa kashan. Kay siq'iqa huk cartoon rikch'aymanta hamun, maypichus huk ukuchaqueso suwaspa michiwan hap'ichikun. Chaki k'irisqa kaq, kirunwan ch'iqisqahina, huk wintanata ruwan, chaypim aychata ukhupi rikuyta atinchik. Kay allin ruwasqaqa marka rikch'aynintawan produktutawan huñun, chaymi wayqasqaqa huk t'aqwanapi kaqkuna ukhupi ancha rikch'akun.

The Recognition

About the A' Design Award Fierru Premiu

Super Leg Mikhuna Wayqasqa: Q'ala Chaki A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Super Leg Mikhuna Wayqasqa: Q'ala Chaki sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Super Leg Mikhuna Wayqasqa: Q'ala Chaki yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release