Backbone Branding nisqap Kum-Kum Yaku Qʼipina diseñon

Backbone Branding nisqap Kum-Kum Yaku Qʼipina diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2021

Kum-Kum Yaku Qʼipina

Backbone Branding rurasqa

Mañakuq: Backbone Branding

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

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Taripasqa Premio Atipaq

#111780 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Kum-Kum Yaku Qʼipina nisqamanta

Kay phukuqa tawa ladonkunapi kikin shitʼukunayoq, iskaynin hanayman, iskaynin urayman qhawarisqa, chaykunam yakupa kallpachakuyninpi forman ruran. Etiqueta logomanta, Backbone Branding nisqam etiquetata huntasqa phukuwan tantachisqa, chaymi yakupa chʼuyayninta plasticidad nisqanta dinamicanpi rikuchin. Qipa etiquetapa anqas llimp'inqa phukuwan sumaqta hukllawakun, kʼanchaypa yakuwan refracción rurasqanrayku phukuta rikuchimun, marcapa yuraj logonpas chʼuya etiquetapi rikukun anqas qipa etiquetamanta.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Kum-Kum Yaku Qʼipina A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Kum-Kum Yaku Qʼipina ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Kum-Kum Yaku Qʼipina munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Tupukuna & P'istuy: Width 65mm x Depth 55mm x Height 320mm
Etiquetakuna: water, transparency, minimalism, structure, packaging, design, dynamics
Ruway Tecnología: PET bottle
Transparent label
Diseño Sasachakuy: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
T'aqwiy: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Kallpachay: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Llamk'ay Pacha: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Purichiy Puriy: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Huñu Runakuna: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Siq'i Hayñikuna: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion