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Germain Robin California Brandy Botella Etiketa, Marka Identidad by Pierre Delebois

Germain Robin California Brandy Botella Etiketa, Marka Identidad by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.


BurunsiPilluchina· 2021

Germain Robin California Brandy Botella Etiketa, Marka Identidad

by Pierre Delebois

Client: E&J Gallo

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #112020

Colors

The Design

About Germain Robin California Brandy Botella Etiketa, Marka Identidad

Germain-Robin California Brandy nisqaqa huk marka identidad ima botella etiketa diseñom, California llaqtapi ruwasqa brandy nisqapaq. Rikch'ay identidadqa ch'uya hinaspa sut'i kachkan, marka kaqllamanta mana allichasqa ichaqa mana pisichakuq kayninta rikuchispa. Logotipoqa iskay founder-kunapa sutinkuta huk pataman churan, huk ch'aki linyawan rakisqata, ajinapi imaginacionpa hinallataq ruwaypi rigor nisqapa balancetan rikuchinanpaq. California Alembic brandy nisqaqa huk yuraq papel etiketata apan, cheqaq ruwasqata, chaypi variante nisqata puka rimayta qillqasqa, distilación hinaspa aging método nisqakunata sut'ita willaspa.

The Recognition

About the A' Design Award Burunsi Premiu

Germain Robin California Brandy Botella Etiketa, Marka Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Germain Robin California Brandy Botella Etiketa, Marka Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Germain Robin California Brandy Botella Etiketa, Marka Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration
Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Team Members
Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

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