Evgeniya Abramova nisqap Boo Primary Function: Pichana Ruwaykuna Wakaychana diseñon

Evgeniya Abramova nisqap Boo Primary Function: Pichana Ruwaykuna Wakaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2021

Boo Primary Function: Pichana Ruwaykuna Wakaychana

Evgeniya Abramova rurasqa

Mañakuq: Boo

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#114004 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Boo Primary Function: Pichana Ruwaykuna Wakaychana nisqamanta

Boo nisqaqa huk pichana ruwaykuna wakaychanapaq kamachisqa, wawakunayuq wasikunapaq kamarisqa. Kay ruwaykunapiqa kanmi wawakunapaq platukunata pukllanakunatawan mayllana geli manzanilla hampikunawan, pampata pichana geli sabila hampikunawan, hinallataq bañu spray te sacha hampikunawan. Kay ruwaykunaqa pachamamamanta hampikunapi kamarisqam, mana tiñikunayuq mana q'apakunayuqpas. Sapa plástico botellaqa apanmi huk shrink sleeve nisqa etiquetata llanp'u llimphukunapi. Etiquetakunapiqa rikurin microbiokunaq siq'inkuna, sapa ruwaypas huk hukniray microbiotam rikuchin. Botellapi ch'uya kaqninkunaqa germenkuna pichasqa kasqanta rikuchin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Boo Primary Function: Pichana Ruwaykuna Wakaychana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Boo Primary Function: Pichana Ruwaykuna Wakaychana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Boo Primary Function: Pichana Ruwaykuna Wakaychana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Tupukuna & P'istuy: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Etiquetakuna: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Ruway Tecnología: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Diseño Sasachakuy: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
T'aqwiy: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Kallpachay: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Llamk'ay Pacha: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Purichiy Puriy: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Patentekuna: Copyrights belong to Evgeniya Abramova, 2019
Huñu Runakuna: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Siq'i Hayñikuna: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin