Hotel New Grand Ready-to-eat Meals Mikhuna Wank'una (Empaque) by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Mikhuna Wank'una (Empaque) by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.

QuriPilluchina· 2021

Hotel New Grand Ready-to-eat Meals Mikhuna Wank'una (Empaque)

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Quri Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #114030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Mikhuna Wank'una (Empaque)

Hotel New Grand Ready-to-eat Meals nisqaqa wakichisqa mikhunakunapaq wank'una ruwaymi, chaypi kan waka aycha curry, wallpa curry, Napolitan pasta hich'anapas. Kaha cartónmanta ruwasqa, hatun manka rikch'aytataq hatun kaq siq'i rikch'ayninpi apan. Kay pisillawan ruwasqa diseño mana churanchu chay wakichisqa mikhuna wank'unakunapi sapa kuti rikukuq siq'ikunata mikhuna fotokunatapas. Munayninqa Yokohama llaqtapi huk ñawpaq hatun hotelpa saphinta hatun kayninta ima huk asikuq sunquwan willaymi. Kay wank'unaqa wasipi mikhunapaq allinmi, hinallataq suñanapaqpas akllakun.

The Recognition

About the A' Design Award Quri Premiu

Hotel New Grand Ready-to-eat Meals Mikhuna Wank'una (Empaque) A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hotel New Grand Ready-to-eat Meals Mikhuna Wank'una (Empaque) ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hotel New Grand Ready-to-eat Meals Mikhuna Wank'una (Empaque) munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.