Amarico Aperitivopaq Wanku Ruray by Radoslav Dostal

Amarico Aperitivopaq Wanku Ruray by Radoslav Dostal is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2021

Amarico Aperitivopaq Wanku Ruray

by Radoslav Dostal

Client: Amàrico

A' Design Award Qullqi Premiu Winner in Pilluchina Category

24,689

Verified Award Winner

Verify Award Status for #114557

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amarico Aperitivopaq Wanku Ruray

Amarico nisqaqa Italia suyumanta huk aperitivopaq huk qillqana chaymanta wanku ruray kamachisqan kanmi. Kay rurayqa yura rikch'aykunatam servichikun, upyanapaq q'apaq, sasa chaymanta llapa kawsaykunata rikuchinanpaq. Rikch'aykunataqa digital crayon nisqawanmi llimphisqa karqan, sapan qurakunataqa lirpu hina churasqa karqan sumaq arte nisqamanta yuyaymanakuspa. Kunan pacha maki ruwasqa qillqa rikch'aykunawan tupanku. Huk sapan qillqallam butillata muyuriykuchin, chaymanta logo nisqawan sut'inchasqa qillqawan hunt'achin quri llimphisqa qurakunapa muyuriqninwan. Butillaqa 70 x 70 x 240 milímetro sayaynioqmi kan.

The Recognition

About the A' Design Award Qullqi Premiu

Amarico Aperitivopaq Wanku Ruray A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Amarico Aperitivopaq Wanku Ruray ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Amarico Aperitivopaq Wanku Ruray achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Dimensions & Packaging: 70 mm x 70 mm x 240 mm
Tags: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Production Technology: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Design Challenge: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Research: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspiration: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Project Duration: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Operation Flow: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patents: n/a
Team Members: Radoslav Dostal, Tomas Nedved, Jan Blazek
Image Credits: Photographer: Julius Filip