The Rice of Friendship Amikuy Puquy T'inkasqa Wayqita by Xiaoning You

The Rice of Friendship Amikuy Puquy T'inkasqa Wayqita by Xiaoning You is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2021

The Rice of Friendship Amikuy Puquy T'inkasqa Wayqita

by Xiaoning You

Client: Zhimao Rice

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #115327

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Colors

The Design

About The Rice of Friendship Amikuy Puquy T'inkasqa Wayqita

Amikuy Aycha nisqaqa Wuchang arrusmanta, Heilongjiang, China llaqtamanta, huqarina wayqi diseñom kan. Hawa wayqiqa 3 kilo arrusta hap'in, sujta huch'uy wayqikunapi t'aqasqa, sapanka 500 gramosniyoq, chaymi mana kicharisqa wayqikuna waqaychanapaq atisqalla kanku. Wayqipi hinaspa qhataqpi t'oqokunapi pakasqa imanmarrikuna huk wichq'ananta ruwanku, chaymi mana munaspa kichanapaq nitaq apayta ruwaspa llakichinapaq atinchu. Sut'ichasqa qillqasqan iskay runakunata rikuchin, urqukunawan mayukunawan t'aqasqa, kawsayninkupi Chinamanta ruwaykunawan napaykunakuspa. Kay diseñuqa ñawpaq Chinapi urqukuna rikchariyta qillqasqawan yuyarichin, amikuytapas rikuchispa.

The Recognition

About the A' Design Award Burunsi Premiu

The Rice of Friendship Amikuy Puquy T'inkasqa Wayqita A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. The Rice of Friendship Amikuy Puquy T'inkasqa Wayqita sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. The Rice of Friendship Amikuy Puquy T'inkasqa Wayqita mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Dimensions & Packaging: Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Tags: Wuchang City, rice, package,
Production Technology: Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Design Challenge: Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Research: In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspiration: Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Project Duration: The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Operation Flow: The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Patents: Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Team Members: Designer: Xiaoning You
Copywriter: Haiqi Wang
Image Credits: Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.