Pure Kaqllachaykuna Puqusqa by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.
FierruPilluchina· 2021
Pure Kaqllachaykuna Puqusqa
Client: Shenzhen Laika Technology Co., Ltd.
A' Design Award Fierru Premiu Winner in Pilluchina Category
Verified Award Winner
Verify Award Status for #115549The Design
About Pure Kaqllachaykuna Puqusqa
Pure nisqaqa uywakunapaq unu phukuna kajaman churanapaq kamasqa (packaging design) kachkan. Anqas hinaspa yuraq llimp'ikuna kanku hatun llimp'ikuna, anqas unuta rikuchin, yuraqtaq ch'uyayaymanta rikuchin. Pichqa lawnkunamanta iskay k'itisqa (dos dimensiones) llanthu rikch'ayninkuna kajapi t'ikrasqa kachkan, chayrayku rantikuqkuna ukhupi kaq imapas ima rikch'aynin kasqanta rikuyta atinku, kaqlla patrunkunataqmi sumaqchanapaqpas kanku. Anqas llimp'iq tikrakuyninmi ch'uya, purishaq unuta yuyaymanachin. Kajaqa 300, 210 hinaspa 220 milimetrokuna sayayniyoq kachkan, hinaspa arcilla llimp'isqa periódico qhipa tabla, marfil tabla, mate wayraqa, perla utqu, hinaspa arte papelwan ruwasqa kachkan.
The Recognition
About the A' Design Award Fierru Premiu
Pure Kaqllachaykuna Puqusqa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Pure Kaqllachaykuna Puqusqa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Pure Kaqllachaykuna Puqusqa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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