BonBonne Nuit Kaywan Pakikuna: Karamelo Waqaychana by Ka Wai Tsun

BonBonne Nuit Kaywan Pakikuna: Karamelo Waqaychana by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2021

BonBonne Nuit Kaywan Pakikuna: Karamelo Waqaychana

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Fierru Premiu Winner in Pilluchina Category

11,073

Verified Award Winner

Verify Award Status for #118219

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BonBonne Nuit Kaywan Pakikuna: Karamelo Waqaychana

Kaywan Rimana: BonBonne Nuit nisqaqa karamelopaq waqaychana disiñokunam, kimsa kaq. Sutinqa iskay francés simikunata tupachin, "bon bon" nispa karamelota nin, "bonne nuit" nispataq allin tutata nin. Kay yuyaymanaqa qhatuqkunata invitan paykunapa sut'i musqhuykunata malliyta. Waqaychanakunaqa montaje estilota apaykachan, surrealista elementokunata huñuspa. Sut'i musqhuykunaqa atipayniyuq kasqanrayku, sapa waqaychanapi willakuyqa runakunap munayninta rikuchin. Yuyayniyoq producto sutikunaqa sonqopi imaginariopa rikuchikuyninta hatarichinankupaq ruwasqa. Kay seriepiqa kimsa bolsakuna, kimsa huch'uy muyu cajakuna, iskaytaq k'uchuyuq maki-apana cajakuna tarikun.

The Recognition

About the A' Design Award Fierru Premiu

BonBonne Nuit Kaywan Pakikuna: Karamelo Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. BonBonne Nuit Kaywan Pakikuna: Karamelo Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta BonBonne Nuit Kaywan Pakikuna: Karamelo Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.