Quri Pilluchina · 2021
Pepsi New Year 2020 Upyana Q'ipichana
by PepsiCo Design and Innovation
- A' Design Award Quri Premiu 2021 in Pilluchina
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 34,941
- Verification code 5A72A4A3B1 · Verify this award
Colors
About Pepsi New Year 2020 Upyana Q'ipichana
Pepsi Musuq Wata 2020 nisqaqa huk pisilla ruwasqa upyana latakunam, Rusia suyupi Musuq Wata raymipaq kamasqa. Sapa latam huk sapaq ruwasqa qillqa laya apamun, hinallataq huk pisi willakuyta, chay llaqtapa kawsayninmanta, asikuyninmanta, yachaykuninmantawan hurqusqa. Chay willakuykunaqa sapa runapaq hinam rimayniyuq, chaymi rantiqkunaqa mayqin astawan paykunapaq allin kaqta akllanku. Huk hukllachasqa hashtag nisqa, take Pepsi if nispa tikrasqa, llika masikunapi rimanakuyman waqyan. Kay k'apaq wakichisqa ruwaymi kay yuyayta huk llaqtakunapa qhatunkunamanpas tikrachiyta atin, Musuq Wata raymita hatunyachispa sapa runapaqpas kikinchaspa.
About the A' Design Award Quri Premiu
Pepsi New Year 2020 Upyana Q'ipichana A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Pepsi New Year 2020 Upyana Q'ipichana ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Pepsi New Year 2020 Upyana Q'ipichana munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
