PepsiCo Design and Innovation nisqap Tazo Refresh Upyana P'istuy diseñon

PepsiCo Design and Innovation nisqap Tazo Refresh Upyana P'istuy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2021

Tazo Refresh Upyana P'istuy

PepsiCo Design and Innovation rurasqa

Mañakuq: PepsiCo Design & Innovation

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#118943 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Tazo Refresh Upyana P'istuy nisqamanta

Tazo Refresh nisqaqa huk premium chirisqa t'i upyanakunapaq p'istuy diseñom kachkan, upyaymanraq allichasqaña. Kay t'i upyanakunaqa kimsa reqsisqa marka miskiykunapim tiyan, Zen, Awake, Passion sutiyuq. Kay t'ikunaqa organikom certificasqa, manam yanqa llimphiyoqchu nitaq yanqa miskichiqkunayoqpaschu. Kay p'istuyqa 12 onza sapan upyanapaq hinaspa 42 onza achka upyanapaq boteliakunapim quykun, chaykunaqa 100 por siento upyaqkunapa ñawpaq plastikonmantam ruwasqa. Aqllasqa kallpasapa insumo llimphiykunatam yuraq llimphiywan tinkuchin, sapa musuq miskiyta anaquelpi sut'inchanapaq. Kay diseñoqa kunan rantiqkunata hark'anapaqmi, hinaspapas astawan qhawariq runakunata aysaykunanpaqmi munan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Tazo Refresh Upyana P'istuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Tazo Refresh Upyana P'istuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Tazo Refresh Upyana P'istuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Etiquetakuna: Packaging, Beverage
Kallpachay: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Huñu Runakuna: PepsiCo Design & Innovation

Prensa Willayta Ñawiriy

Auspiciasqa