Alienergy Energy Drink Ruwana Kallpachaq: Kallpachaq Upyanapaq Pʼistuna by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.
QullqiPilluchina· 2021
Alienergy Energy Drink Ruwana Kallpachaq: Kallpachaq Upyanapaq Pʼistuna
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award Qullqi Premiu Winner in Pilluchina Category
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- Verified Award Winner
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The Design
About Alienergy Energy Drink Ruwana Kallpachaq: Kallpachaq Upyanapaq Pʼistuna
Alienergy nisqaqa mana misk'iyuq kallpachaq upyanapaq pʼistunam. Kay ruwanaqa juchʼuy aluminio latatam apachikun, 58 mm kuska sayaywan, 58 mm ukhuywan hinaspa 142 mm sayayniyuq, 330 ml chaskiq. Aluminioqa akllakurqan allinta kutichinapaq hinaspa musuqmanta llamkʼachinapaq atikusqanraykum. Huk alien uywam, marca simbolomanta lluqsimuq hina siqʼisqa, sapaq siqʼita ruwan hinaspa tukuy ruwanakunapi kutimun. Chʼuya llimpʼikuna, sichpa rayakuna, geometrico rikchʼaykuna hinaspa metal rikchʼayniyuqkuna latataqa sinchi kʼanchariyta qhatupi qun. Willakuy ñiqinchayqa mana misk'iyuq kayninta rikuchin.
The Recognition
About the A' Design Award Qullqi Premiu
Alienergy Energy Drink Ruwana Kallpachaq: Kallpachaq Upyanapaq Pʼistuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Alienergy Energy Drink Ruwana Kallpachaq: Kallpachaq Upyanapaq Pʼistuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Alienergy Energy Drink Ruwana Kallpachaq: Kallpachaq Upyanapaq Pʼistuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 142mm
- Tags
- Branding, Packaging, Can, 3D, Energy drink
- Production Technology
- When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
- Design Challenge
- This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
- Project Duration
- The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
- Patents
- Label Patent:202030509836.0 , 2020, China.
- Team Members
- Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao - Image Credits
- Creator: Gang Wang
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