Eisuke Tachikawa nisqap Yamamotoyama Musuq Marcayuq Ti Pakiy diseñon

Eisuke Tachikawa nisqap Yamamotoyama Musuq Marcayuq Ti Pakiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Platinu Premiu nisqap ancha chaniyuq atipaqninmi.

PlatinuPilluchina· 2021

Yamamotoyama Musuq Marcayuq Ti Pakiy

Eisuke Tachikawa rurasqa

Mañakuq: Nosigner

Pilluchina T'aqapi A' Design Award Platinu Premiu Atipaq

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#119471 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

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Yamamotoyama Musuq Marcayuq Ti Pakiy nisqamanta

Yamamotoyama Hapunpi aswan mawk'a allin riqsisqa ti ranqhaqkunamanta hukninmi kan. Paykunam ñawpaq kutita q'umir tita rantikachinku karqan. Edopa qallariyninman kutiy nisqa hamut'aywan, NOSIGNER pakiykunata musuqmanta rurarqa, chaynapi ñawpa ti kawsayta kawsachispa qhipaman aparichinanpaq. Chaykunata kunan p'unchawpa hina ruraspa, unay tiempoyuq markaq sumaq kayninta waqaychachkaspa, NOSIGNER ñawpa llimp'ikunaman hinaspa qillqasqa k'unchaykunaq estructuranman qhawarirqa Yamamotoyamapa ñawpaq uchuy unanchakunawan hinaspa Edopa qillqay rikch'ayninwan.

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A' Design Award Platinu Premiu nisqamanta

Yamamotoyama Musuq Marcayuq Ti Pakiy A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Yamamotoyama Musuq Marcayuq Ti Pakiy hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Yamamotoyama Musuq Marcayuq Ti Pakiy A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

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Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Kallpachay: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Huñu Runakuna: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Siq'i Hayñikuna: Photography: Sato Kunihiko

Prensa Willayta Ñawiriy

Auspiciasqa