Dmitry Kultygin nisqap Solemici Packaging Primary Function: Aycha Ruwana Qhatuna P'istuna diseñon

Dmitry Kultygin nisqap Solemici Packaging Primary Function: Aycha Ruwana Qhatuna P'istuna diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2021

Solemici Packaging Primary Function: Aycha Ruwana Qhatuna P'istuna

Dmitry Kultygin rurasqa

Mañakuq: Dmitry Kultygin

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Solemici Packaging Primary Function: Aycha Ruwana Qhatuna P'istuna nisqamanta

Solemici Italia suyumanta aycha mikhunakunapaq huk p'istuna kamaymi, salami prosciuto hinakunapaq. Kay kamayqa mikhunapa misk'iyninta Renacimiento pacha sumaq ruwaykunawan tupachin. Hatun p'istunaqa plástico bandeja mármol qarawan siq'isqam. Papel umañanqa offset ñit'iywan qori qollqewan ruwasqam, chaymi mikhunapa sumaq kayninta rikuchin. Bandejaqa 225 mm sayaynin, 123 mm kinraynin. K'anchaq llimphikuna, tupanachiq detallakunapiwan mikhunata qhatuna estantepi rikuchinankupaq yanapan. Kay kamayqa ñawpaq ruwana yachaykunata yupaychayninta ima rikuchillantaqmi.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Solemici Packaging Primary Function: Aycha Ruwana Qhatuna P'istuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Solemici Packaging Primary Function: Aycha Ruwana Qhatuna P'istuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Solemici Packaging Primary Function: Aycha Ruwana Qhatuna P'istuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Tupukuna & P'istuy: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Etiquetakuna: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Ruway Tecnología: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Diseño Sasachakuy: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
T'aqwiy: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Kallpachay: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Llamk'ay Pacha: The project started in December 2020 in Moscow
Purichiy Puriy: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Huñu Runakuna: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin