Planetario nisqap Rikchari Kaphi Envolturan diseñon

Planetario nisqap Rikchari Kaphi Envolturan diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2021

Rikchari Kaphi Envolturan

Planetario rurasqa

Mañakuq: Rikchari Packaging by Planetario

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

13,052

Taripasqa Premio Atipaq

#121161 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Rikchari Kaphi Envolturan nisqamanta

Rikchari nisqaqa Perú suyu kaphi marcapaq envoltura diseñom, kawsayta hark'aymanta hinaspa sociedad allin kawsaymanta yuyaymanawan ruwasqa. "Rikchari" sutiqa runasimipi "wake up" nisqanmanta hamun, "rikcharikuy" nisqanta. C qillqaqa huk lantita rikuchin, kaphi muhu hinata hinaspa ñawi hinata. Envolturaqa logo diseñuta qatin, chaypi qillqasqa formakuna Tawantinsuyu Inca imperio geometrikas formasninmanta yuyaymanasqa, "Tocapu" nisqawan riqsisqa. Kaphiqa Chirinos llaqtapi wiñan, Perú suyu wichaynin ladopi, 1700 metrospi qucha patamanta hanaqpacharayaq. Diseñoqa kaphita huk organiko productota rikuchin, sociedad allin kawsaypaq ruwasqa.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Rikchari Kaphi Envolturan A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Rikchari Kaphi Envolturan sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Rikchari Kaphi Envolturan yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Tupukuna & P'istuy: Dimension: 160 mm x 240 mm / Weight: 250 grams
Etiquetakuna: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Ruway Tecnología: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Diseño Sasachakuy: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
T'aqwiy: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Kallpachay: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Llamk'ay Pacha: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Huñu Runakuna: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz