Hankol Liquor Primay Function: Traguta Wakaychana by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Primay Function: Traguta Wakaychana by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2021

Hankol Liquor Primay Function: Traguta Wakaychana

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #121947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Primay Function: Traguta Wakaychana

Hankol nisqaqa huk kachi-mikuy traguypaq wakaychana ruwaymi. Sutinqa runa mana manchakuspa kusisqa upyaqmantam rimarin, chaymi qullqi ruwaqpa runakunapaq kaynin rikuchikun. Yuyayninqa mana rikuspa maskaymantam paqarimun. Allin hinaspa mana allin rikch'aykunam huñusqa kanku, hinaspa qallariqpa rikch'aynin mana allin rikch'aypi churasqam kachkan ñawpaq munayninta mana qunqanapaq. Chinu qillqaywan hinaspa huk sillu rikch'aymi qillqaypi llamk'achikun. Hawa cajaqa allpa mama kuyaq EPP nisqa ruwaymantam ruwasqa, hinaspa huk fierro logom ñawpaq patapi churasqa kachkan.

The Recognition

About the A' Design Award Qullqi Premiu

Hankol Liquor Primay Function: Traguta Wakaychana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hankol Liquor Primay Function: Traguta Wakaychana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hankol Liquor Primay Function: Traguta Wakaychana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020