Hankol Liquor Wakichisqa Q'ipichay Diseño by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Wakichisqa Q'ipichay Diseño by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2021

Hankol Liquor Wakichisqa Q'ipichay Diseño

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

A' Design Award Burunsi Premiu Winner in Pilluchina Category

15,509

Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Wakichisqa Q'ipichay Diseño

Hankol Trago nisqaqa huk salsa-mikuna trago wakichisqanpaq q'ipichay diseñom kan. Hankol sutinqa huk runata rikch'achin, pi kallpawan hinaspa kusisqa upyakun, chaymi marka-pa runa-kaqmanta yuyayninta rikuchin. Vasoqa sinchi hinaspa ch'usaq siq'ikunawan qhawarichisqa kan, hinaspa logo-qa ñawpaq lawpi rikhurin. Allin hinaspa mana allin rikch'aykunaqa hukchasqa kanku, marka rurajpa lantiyninta mana allin rikch'ayman churaspa, marka-pa qallariy munayninta yuyarichinankupaq. Chinasuyu qillqa artistiko hinaspa huk sello sut'inchayninpaq apaykachasqa kan, wasin llaqta cultura-pa kaqninta rikuchinanpaq. Hawa qhawariy caja-qa allin kawsayman yanapaq EPP material-manta ruwasqa kan.

The Recognition

About the A' Design Award Burunsi Premiu

Hankol Liquor Wakichisqa Q'ipichay Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Hankol Liquor Wakichisqa Q'ipichay Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Hankol Liquor Wakichisqa Q'ipichay Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020