OHO Lentil Chips Chips Ñawpa Ruway: Papa Kikinta Waqaychana by Bold Brands

OHO Lentil Chips Chips Ñawpa Ruway: Papa Kikinta Waqaychana by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2021

OHO Lentil Chips Chips Ñawpa Ruway: Papa Kikinta Waqaychana

by Bold Brands

Client: Bold Brands

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #122943

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About OHO Lentil Chips Chips Ñawpa Ruway: Papa Kikinta Waqaychana

Qillqa Simi: OHO Lentil Chips nisqaqa huk lantiha mikhuypaq waqaychana away yachaymi kan. Wayaqan 190 x 250 x 50 mm sayayniyuq, polipropileno rakhu qarapi flexografía nisqawan qillqasqa, papel qarata rikchakuq barniz churasqawan. Kraft papel qhipa unanchaqa mikhuy waqaychanakunapi kaq q'omir kaq llimphikunata ranticharqan, chaymi kikin pachamama rikchayta qun. Illustración nisqa graficokunaqa pukllay sunquyoq karankuñataqmi, ichaqa mallikunataqa allin sumaq fotografía rikch'aykunawanmi rikuchin. Kay tinkusqanmi kay mikhuyta ancha reqsisqa allin rikuq kanaman churan, hinaspam huk aswan qali kaq mikhuy akllayta rikuchin.

The Recognition

About the A' Design Award Burunsi Premiu

OHO Lentil Chips Chips Ñawpa Ruway: Papa Kikinta Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. OHO Lentil Chips Chips Ñawpa Ruway: Papa Kikinta Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. OHO Lentil Chips Chips Ñawpa Ruway: Papa Kikinta Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite