Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.
QuriPilluchina· 2021
Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu
Client: Pepsi
A' Design Award Quri Premiu Winner in Pilluchina Category
Verified Award Winner
Verify Award Status for #123071The Design
About Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu
Pepsi Culture nisqaqa huk wakin kutilla lluqsimuq latakuna huñum, Mexico suyupi huk misk'i upyana marcapaq ruwasqa. Kay huñuqa suqta huñunapaq latakunayuqmi, sapa latataq huk Mexico llaqtatam riqsichin. Sapa llaqtapa willakuyninkuna, kawsay yachayninkuna, arte ruwayninkuna ima siq'isqa dibujokunaman tikrasqa kanku, chaykunapi ñawpa pachamanta kawsay unanchakuna kunan pacha diseño ruwaywan huñunakunku. Sapa lataqa aluminiomanta ruwasqam, 12 onza upyanata hap'in, hinaspa alto definición nisqa offset imprentawan tukusqa kachkan. Latakunaqa sapanka rantikunku, llapallankutaq huk huñuta ruwaspa sapa suyu kitipi kawsaypa hukniraykayninta riqsichinku.
The Recognition
About the A' Design Award Quri Premiu
Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Team Members
- PepsiCo Design Latin America
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
