Bel Gusto Pasta Wank'uy by Olga Takhtarova

Bel Gusto Pasta Wank'uy by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2021

Bel Gusto Pasta Wank'uy

by Olga Takhtarova

Client: Sot F&d

A' Design Award Qullqi Premiu Winner in Pilluchina Category

29,305

Verified Award Winner

Verify Award Status for #123472

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bel Gusto Pasta Wank'uy

Bel Gusto nisqaqa huk pasta rikch'aq durum trigumanta ruwasqapaq wank'uy diseñom. Kay wank'uyqa Italiamanta apachisqa correo p'akitu hinam sumaqchasqa. Sellopostal, timbre postal, Italiapi kaq ñawpa llaqtakunap makiwan siq'isqa dibujonkuna, hinaspa kraft papel yachapayaymi apaykachakun. Huk qhaway ventana rantiqta rantinampipacharaq caja ukhupi kaq pasta qhawariyta saqin. Kikin chaninchayniyoq, kikin k'anchariyniyoq llimp'isqa raykunam huk niraq pasta rikch'aykunata t'aqan. Kay wank'uykunaqa PET pel·likulapi barniz akllasqawan imprimisqam.

The Recognition

About the A' Design Award Qullqi Premiu

Bel Gusto Pasta Wank'uy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Bel Gusto Pasta Wank'uy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Bel Gusto Pasta Wank'uy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.