Quri Pilluchina · 2021
ZhuoQing Té Churana (Té Empaquetado)
by Tiger Pan
- A' Design Award Quri Premiu 2021 in Pilluchina
- CLIENT: Tasly Holding Group
- Estimated Number of Design Views: 35,034
- Verification code A6BF406CC7 · Verify this award
Colors
About ZhuoQing Té Churana (Té Empaquetado)
ZhuoQing nisqaqa huk churana ruwaymi (packaging design) chaylla chulluq Pu'er té ñut'u hak'uchapaq. Kay hak'uchaqa unay ruwaywanmi hurqusqa kachkan, hinaspa unupiqa mana ima puchuyuq hunt'ata chullun. Hawa kahunaqa tinplate nisqa lata q'illaymanta ruwasqa, ukhu kahunataq papelmanta, sapa upyanapaq churasqakunataq aluminio foil nisqapi p'istusqa kanku. Chay llañu aysaspa kicharina kahunaqa huk makillawanmi kicharikun hap'ikuntaq, hinaspa yapamanta kicharikuq wisq'akuq ruwasqanqa churanata sasachakuyniyta apanapaq servichikunapaqpas allinta hap'in. Siq'ikunataq Yunnan llaqtapi runakunap awasqa siranakunamanta (folk embroidery) hap'isqa kanku, hinaspa té tarpuyta té pallaytawan rikuchinku.
About the A' Design Award Quri Premiu
ZhuoQing Té Churana (Té Empaquetado) A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. ZhuoQing Té Churana (Té Empaquetado) ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. ZhuoQing Té Churana (Té Empaquetado) munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- Dimensions & Packaging
- Size:395(L)*242(W)*40(H) mm
- Tags
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- Production Technology
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - Design Challenge
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Research
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- Inspiration
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- Project Duration
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- Operation Flow
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Patents
- Copyrights belong to Tasly Holding Group, 2020.
- Image Credits
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
