19 Poludnik Agencja Reklamowa nisqap Mazurro Kaphi Wayqhachana diseñon

19 Poludnik Agencja Reklamowa nisqap Mazurro Kaphi Wayqhachana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2021

Mazurro Kaphi Wayqhachana

19 Poludnik Agencja Reklamowa rurasqa

Mañakuq: Mazurro

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

11,697

Taripasqa Premio Atipaq

#124176 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Mazurro Kaphi Wayqhachana nisqamanta

Mazurro nisqaqa kaphipaq wayqhachana diseñom. Kay diseñoqa "M" qillqamanta rurasqa sut'i graficopatronpi sayarin. Kay patronqa kaphi wayqhakunaman sinchi hatuchakuq rikch'ayta qun. Ch'usaq geometrico rikch'ay ima sinchi rakinakuykunapiwan wayqhakunata tiendakunapi rikhurichinku. Kay patronqa Josef Hoffmann-pa llamk'aynin qhawarisqa, pikunaq Vienapi Taller kamachiqnin karqa, pikunaq ch'usaq rikch'aykuna ñawpaq modernismota yanapqarqa. Wayqhakunaqa flexografica imprentawan imprimisqam kanku. Kimsa mallikuna qusqam kanku, sapanka huk different llimp'iyuq, hinaspa yuraq ura-limp'iyuq metalico rikch'ayta rurachin akllasqa hallp'akunapi.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Mazurro Kaphi Wayqhachana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Mazurro Kaphi Wayqhachana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Mazurro Kaphi Wayqhachana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Tupukuna & P'istuy: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Etiquetakuna: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Ruway Tecnología: The packaging design was printed on flexographic printer.
Diseño Sasachakuy: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
T'aqwiy: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Kallpachay: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Llamk'ay Pacha: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Purichiy Puriy: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patentekuna: Not applicable.
Huñu Runakuna: Paweł Mikołajec
Dawid Koruszowic
Siq'i Hayñikuna: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020