Jin Zhang nisqap Jinlongquan Yanzhi P'istana diseñon

Jin Zhang nisqap Jinlongquan Yanzhi P'istana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2022

Jinlongquan Yanzhi P'istana

Jin Zhang rurasqa

Mañakuq: InBev jinlongquan beer (Hubei)

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

14,249

Taripasqa Premio Atipaq

#126388 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Jinlongquan Yanzhi P'istana nisqamanta

Jinlongquan markaq Hubei suyupi 40 watamanta aswan kachkan. Kunanqa Hubei kawsay yachayninkunata rikuchiq cerveza huñuta ruwan. Diseñaqqa China qillqay yachayta llaqtapa rimay kawsayninta rikuchinapaq llamk'achin. Chaynallataqmi Hubei suyupi aswan riqsisqa wasikunata, yaku llikakuna siq'in (Hubei "waranqa quchayuq suyu" sutiyuq), runakunata ukyay kawsaykunatapas, chaynapi aswan kawsay mallita musuq moda yuyaytapas churaspa. Runakunaqa botillapi llaqtaq rimaymanta parlanankuman, siq'isqakunapi llaqtankuta rikurispa, rantiqkunawan aswan tantanakuyta kallpachanankupaq.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Jinlongquan Yanzhi P'istana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Jinlongquan Yanzhi P'istana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Jinlongquan Yanzhi P'istana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Tupukuna & P'istuy: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Etiquetakuna: Beer, Hubei, dialect, illustration, Calligraphy, China
Ruway Tecnología: Glass bottle aluminized paper
Diseño Sasachakuy: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
T'aqwiy: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Kallpachay: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Llamk'ay Pacha: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Purichiy Puriy: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patentekuna: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Huñu Runakuna: Creative director: Jin Zhang